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Tom Jones on why you do Great Work

Tom Jones … for those that don’t know him, hip Welsh crooner famous for “What’s New Pussycat” … and a bunch of other classics.

This from a recent interview:

“What I like about that song is that I walk on and ‘make my memories’. I’m still making my memories, I’m not just thinking of old memories.”

Forget “strategic importance” and forget “impact on the world” for a moment.

It’s about what memories you’re creating.  For you.

That’s truly one measure of Great Work.

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