Celebrating your team - present and past
One company that’s seized my imagination - and others’ too - is Innocent in the UK.
The create fantastic fruit smoothies and other uber-healthy things, all done with a sense of joy, fun and not-taking-it-all-too-seriously. (It’s worth buying their products just to read the labels on the bottles. Yep, they’re that good).
Looking at their website recently, I noticed a “lest we forget” page. On it is a photo and homage of everyone who’d ever worked at Innocent.
Is that an act of generosity, community and simple brilliance?
There’s no commercial reason why you’d do that. But as a reflection of what’s really important - for instance, actually believing the phrase “our people are our most important asset” - this is about as good as it gets. Great Work needs great people, and realizing that includes much more than just those in the building is essential.
(It’s also a reflection of how community and connection works today in this era of FaceBook, LinkedIn and the like).
Long live Innocent, is what I say.
Tags: Innocent








I echo your sentiments absolutely, Michael.
There was a message on one of their labels
to ring their office for a chat anytime. So
I did… and had an enjoyable conversation
with one of their staff who was delighted
I’d taken them up on their offer.
They certainly do what it says on the tin…
both in product and ethos. Great work
indeed.
Warm wishes… Sharon