Seth-isms #4: Respond vs Initiate

Seth Godin’s blog the other day hit a lovely Great Work distinction:

Are you reacting, responding or initiating?

Reacting and responding:  often in the purview of Bad or Good Work.

Initiating:  often in the remit of Great Work.

And I love the test he proposes:

=> How many emails in your Sent box have a subject line that starts with “Re:”?

(I’m a fan of finding the simple metric that tells you lots)


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