Box of Crayons

What needs an update?

The Simpsons – the most successful TV series ever – has revised and refreshed their opening credits.

It’s not a massive overhaul.

They’ve added a few characters, tweaked some of the details, shifted an expectation or three.

Part of what’s strategic – not just change for the sake of change – is that they’ve tied it to a purpose – the first ever Simpson’s episode in HD.

If …

Good Work is when things are comfortable, familiar, perfectly fine … but not at the edge.

And …

Great Work is the place where things get shook up a little to see what’s different.

=> Thinking about the work you’re doing, what could do with a little refresh?

=> What’s the strategic link?  For the sake of what, exactly, would you be making the change?

  1. Great Work Strategy #1: Definitions
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