What needs an update?
The Simpsons – the most successful TV series ever – has revised and refreshed their opening credits.
It’s not a massive overhaul.
They’ve added a few characters, tweaked some of the details, shifted an expectation or three.
Part of what’s strategic – not just change for the sake of change – is that they’ve tied it to a purpose – the first ever Simpson’s episode in HD.
If …
Good Work is when things are comfortable, familiar, perfectly fine … but not at the edge.
And …
Great Work is the place where things get shook up a little to see what’s different.
=> Thinking about the work you’re doing, what could do with a little refresh?
=> What’s the strategic link? For the sake of what, exactly, would you be making the change?


