Scott Stratten, UnMarketing

Many people listening to this interview will have seen one of the short internet movies I’ve created – The Eight Irresistible Principles of Fun, The 5.75 Questions You’ve Been Avoiding, The Great Work Movie.  Today’s interview is with the guy who planted the “make movies” seed, Scott Stratten.  I’ve been watching Scott’s work for close to ten years, and have counted him as a friend – he’s a Torontonian too.

He’s done a number of remarkable things. First, he’s created over 60 internet movies that have been seen more than 60 million times, including his own movie that started the whole thing, Time.  His work brings together insights on human motivation and what he calls ‘unmarketing’ – how to sell yourself and perhaps your products in a way that is authentic and doesn’t follow the herd. As an example of that, since we did this interview, Scott’s become a colossus in the world of Twitter, where as @unmarketing he is the most influential Canadian twitter there is.

In our conversation we talk about:

• The conversation with his company president that got the whole thing rolling
• Why you can never let someone else define your own Great Work
• Scott’s way of defining the difference between leading and managing
• What happens when you pull back the curtain to see the ‘Wizard of Oz’ – and the simple three part formula Scott uses to sustain his Great Work

Listen to my interview with Scott Stratten

0:16 Michael introduces Scott Stratten

0:22 Scott’s movie Time and his new book coming out

2:42 The conversation with his company president that got the whole thing rolling

7:36 Why you can never let someone else define your own Great Work

11:22 Scott’s way of defining the difference between leading and managing

17:47 What happens when you pull back the curtain to see the ‘Wizard of Oz’ – and the simple three part formula Scott uses to sustain his Great Work

If you enjoyed this post, you'll also like:

1. Susan Scott, Fierce Conversations
2. Scott Belsky, Behance
3. Scott Allen, The Virtual Handshake
4. Scott Wallace, Cirque du Soleil
5. Jim Loehr, Power of Full Engagement