Jason Fried, Rework

Jason Fried’s new book Rework comes out today, and I’m delighted that we managed to arrange our interview for just a week ago in the lead up to its launch. Now here’s a quote to kick us off. It’s from Seth Godin, and he says (and I’m paraphrasing), “Make everything a project – and run it through 37Signals’ Basecamp.” Jason Fried is the one of the founders of 37Signals. They design useful software to help people work better – connect with people, run projects, managing stuff. (I know, because I use it!)

And what’s cool is they haven’t done it by practising business as usual, but by practising business as unusual. In this interview Jason shares some of his successful and counter-intuitive approaches to how to get stuff done. Jason and I talk about:

• The evolution of 37Signals – and why where you start is not where you finish
• The value of introducing “done enough” as a measure of success
• The problem with meetings – and what to do about it
• Why planning is highly overrated
• And a bunch more…

You can pick up Jason’s new book, Rework, on Amazon , follow Jason Fried on Twitter at @JasonFried, and learn more about 37 Signals’ products at their website.

Listen to my interview with Jason Fried

0:16    Michael introduces Jason Fried
1:45    Jason’s book Rework
2:37    The evolution of 37Signals – and why where you start is not where you finish
6:04    Marketing is not a department
6:49    The value of introducing “done enough” as a measure of success
8:34    Stop the escalation of complexity – why Jason says laziness is underrated
11:05  The problem with meetings – and what to do about it
17:22  Why planning is highly overrated
26:00  How to find out more about Jason Fried
26:38  Michael closes the interview

(And by the way, Jason’s surname is pronounced “Freed” – Apologies to Jason, and please ignore my mistake at the start of the interview!)

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