Tara Hunt, The Whuffie Factor

I’ve just returned from the TED conference in Palm Springs. One of the most fun bits was spending time with Tara Hunt. I have high regard for Tara, not just because she’s a fellow Canadian, but because she hangs out on the edge of what’s happening with business and stirs things up. Tara’s a social media star – but not just as a “I know about the technology” but from the point of view of “How does this matter to us as humans?” and “How does this help us build and shape community?” Tara Hunt is the author of The Whuffie Factor about how social media impacts the way business is done now, and plans to call her next book “Happiness as Your Business Model.”

In our interview, Tara and I discuss:

• Why business seems to operate in a way antithetical to how we are wired to live and operate as human being
• The deeper roots of happiness – and why that matters in business
• The balance between numbers and community
• How to start building your community around you and your business

You can follow Tara on Twitter at @missrogue and check out her (brilliantly named) website www.horsepigcow.com

Listen to my interview with Tara Hunt

0:16    Michael introduces Tara Hunt
0:38    Tara’s books The Whuffie Factor and Happiness As Your Business Model
9:25    Why business seems to operate in a way antithetical to how we are wired to live and operate
10:00  The deeper roots of happiness – and why that matters in business
12:28   The balance between numbers and community
17:00   How to start building your community around you and your business
26:17   Tara’s next book and how to learn more about Tara Hunt
28:15   Michael closes the interview

If you enjoyed this post, you'll also like:

1. Alex Kjerulf, Happiness in Work
2. Tim Sharp, Dr Happy
3. Gretchen Rubin, The Happiness Project
4. Raj Sisodia, Conscious Capitalism
5. Meg Wheatley, Leadership and the New Science