Box of Crayons

Get rid of the crappy stuff

From Fast Company’s Innovation Uncensored Conference, here’s Nike’s CEO Mark Parker talking about advice he got from Steve Jobs.

OK, I know I’ve given away the punchline. And watch it anyway. Because truly, this is the fundamental, be-all-and-end-all secret of doing more Great Work.

Edit. Say No. Reduce the Good Work. Eliminate the Bad Work. It’s the No that opens up the Yes.

Posted in self-management

4 Responses to Get rid of the crappy stuff

  1. Eduard says:

    Well,
    it is easy to say what is crap backwards! The trouble comes when you have 4 different ideas on the table, when you are at the beginning, when you are about to allocate resources. That is the time I would like to know how to “get rid of the future crappy stuff”. Eduard

  2. “my job is to edit.”

    that’s a good perspective. become the editor of your lifestyle, your workflow your projects and your business.

    Eduard – The question becomes – if we can only do one of these ideas right now, what one do we do?

  3. I need to hear this message every single day (apparently). Thanks for the reminder.

  4. Megan Zuniga says:

    The next trick is to distinguish the good stuff from the crappy stuff and what to do with the good stuff. I like his advice. Simple, practical and direct to the point. If you still have too many good ideas. Pick the best one. The rest could be crap. HeHe. Okie, this http://sn.im/uxpbw are examples of crap, we should get rid of.