Do you smell like this?
I can’t quite make a link between Great Work and the latest brilliant ad from Old Spice. So I won’t even try. Just watch this and enjoy its terrific sense of playfulness and fun.
Posted in makes me smile
Tagged Old Spice
Great Work is finding Great Ways to do your work everyday – and – as you mentioned – to relay a sense of playfulness to others; to make a commitment to just make someone smile. People who are given FREEDOM to make choices without pressure will become allies, so marketing must be about building TRUST through AUTHENTICITY: to connect with others with our very own innovative brilliance and Joy! We need to let our own little lights shine! Bravo! to the makers of this commercial. PS: I don’t even like the smell of Old Spice, but I’m inspired!
Agreed, Marni! And thank you, Michael, for your continued generosity and inspiration!