Great Work Interview with Alan Webber of Fast Company
Alan Webber is the founding editor of Fast Company.
Fast Company has had a fundamental influence on my belief in Great Work—work that’s less hierarchical, more innovative, more creative, more design focused, more full of meaning and more engaging.
Alan has just published a fantastic book called Rules of Thumb: 52 Truths for Winning at Business Without Losing Your Self, which contains his wisdom and insights from 30 years in business.
In our talk, Alan sheds light on his top rules of thumb from the book:
- Ask the last question first: what’s your definition of victory?
- How to create an a-ha moment to create a solution that actually works
- Keep 2 lists: 1) What gets you up in the morning? 2) What keeps you up at night? And learn how these questions can help you find work that’s motivating and makes an impact on the world.
You can learn more about Alan at www.rulesofthumbbook.com.
Listen to my interview with Alan Webber
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Tags: Author, Contribution, creativity, Purpose





I really like these top rules of thumb…defining victory reminds me of Stephen Covey’s ’start with the end in mind’. When my coaching clients clearly imagine what success looks, sounds and feels like it makes for a really powerful motivator and helps to keep them focused on high impact activities. Such a simple thing, yet so crucial to effectiveness and efficiency.