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John Jantsch, Duct Tape Marketing

If you’re a small business owner, I hope to heck that you’ve heard of John Jantsch, the man behind Duct Tape Marketing.

With Duct Tape Marketing, John Jantsch has created a system for marketing your small business, so you can forget about the hype and guesswork, and counting on consultants to decode the mysteries of marketing. John’s system will get your business beyond the clutter and into the limelight.

John is insatiably curious, admits to getting bored easily and is a voracious reader of 100 blogs and 4 books a week. During our interview John shares his wisdom about:

You can read John’s award-winning blog Duct Tape Marketing here (it’s a Forbes fave and Harvard Business School featured marketing site) and follow him on Twitter at @ducttape. Stay up to date on his latest projects at his official website, John Jantsch. John’s latest book is The Referral Engine: Teaching Your Business to Market Itself. Visit the Referral Engine website.

Listen to my interview with John Jantsch

0:16 Michael introduces John Jantsch

0:49 John’s book Duct Tape Marketing – The World’s Most Practical Small Business Marketing Guide

1:56 How social media years are like dog years

3:18 His “light bulb” moment about the secret to marketing small businesses

6:03 The 2 biggest mistakes that John sees over and over, and make him smack himself on the head every time

8:21 How to turn your biz into a “Referral Engine” that people love talking about

9:42 John’s new book coming out

10:51 Creating a brand that’s as cool as Apple (don’t worry.. you don’t need their budget or iPads)

26:16 How to find out more about John Jantsch

28:01 Michael closes the interview

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