This will test your Honesty…
Totally love this social experiment from Honest Tea – brilliantly “on brand” and deeply intriguing too. Watch to the end of the video to see just how honest Boston is…
(And listen to my interview with Scott Goldman, the CEO of Honest Tea here.)
Posted in makes me smile
Tagged Honest Tea
I was so pleased to learn that Boston’s honesty was over 90%. It supports what I like to believe!
all the best
Helen
Try that in Detroit, you would come back and the tea, box of money even the hidden camera would be gone!
I beleive it would be interesting to obtain the results from other cities and towns and also get more detail e.g. age groups, gender, etc.
What an interesting experiment. I’m actually an Honest T fan and buy it all the time in St. Louis. My fridge is never without it. I’d love to find a way to try an honesty project at work. I work in human resources for a children’s hospital and I’d like to think our employees are very honest. I’ll definitely give this some additional thought. Thanks for sharing it. BTW, just started reading your book earlier this week and already tried two maps. Loving it so far…
Honest Tea – the Unrefrigerated warm tea in a bottle. Costs one dollar. The whole experiment looks like a set-up. What’s with that dude flipping the bottle around? Who does that? Dude’s? So Boston should be proud that they don’t have as many thieves as they thought they might? Come to New York Honest Tea. We’ll steal you blind and you’ll give us more for free.