Mark McGuinness, Wishful Thinking

How do you step up to being more creative in your day-to-day life?

To answer this question, I’ve called in creativity guru Mark McGuinness. I stumbled across Mark in the blog series Lateral Action, which is about creativity and productivity. Mark McGuinness is the founder and Principal of Wishful Thinking, a coaching service for creative businesses and professionals. He even has an MA in Creative and Media Enterprises from the University of Warwick, and is the author of a popular e-book called How to Motivate Creative People [Including Yourself].

Mark started his practice as a hypnotherapist and some of his best sessions were with creative types, such as artists, actors, writers and filmmakers. He saw that his enthusiasm was up, his clients were getting results, and it was a strong sign that Mark was in the groove of doing his Great Work.

During our interview, Mark shares valuable insights on creativity:

• Forget about being creative. Start creating.
• The “cash and sex” theory of balancing creativity in your career
• Getting a good system to keep the cash rolling in
• The TOTE model for managing projects
• How exercise helps creativity (and how you can find the motivation to hit the gym).

Connect with Mark on his website Wishful Thinking, his blog lateralaction.com, or on Twitter @MarkMcGuinness.

Listen to my interview with Mark McGuinness

0:16    Michael introduces Mark McGuinness
3:08    Mark’s e-book  How to Motivate Creative People (Including Yourself)
3:36    Mark talks about his practice as a hypnotherapist and working with creative people
6:44    Forget about being creative. Start creating.
10:29   The “cash and sex” theory of balancing creativity in your career
14:45   Getting a good system to keep the cash rolling in
18:30   The TOTE model for managing projects
23:15   How exercise helps creativity (and how you can find the motivation to hit the gym).
29:15   How to find out more about the work Mark McGuinness does
30:03   Michael closes the interview

If you enjoyed this post, you'll also like:

1. Mark Dowds, Brainpark
2. Mark Pearson, Pear Press
3. Mark Bowden, Winning Body Language
4. Mark Thornton, Meditation in a New York Minute
5. Ian Ayres, Thinking-By-Numbers