Marc Mathieu, Former Senior VP of Global Brands at Coca Cola

Today we’re rolling out the red carpet for the man in charge of Coca Cola’s brand. Until recently, Marc Mathieu was the Senior Vice President of Global Brands for the Coca Cola Company, where he worked for 12 years.
During that time when the Coke brand had lost some momentum, Marc was called upon to revitalize the icon and restore the magic. Marc looked at this as a wonderful opportunity and his optimistic attitude was perfectly suited to the task of elevating the stature of Coke, which he calls “happiness in a bottle.”

In our talk, Marc shares his thoughts about:

• Reviewing 120 years of Coke history to find the essential DNA of the brand and make it relevant for the 21st century
• Building a team of believers to stand behind the mission of putting a smile on the face of a billion people every day
• Doubling the value of the Coke trademark over 10 years (big goals like that take a little craziness and a lot of optimism!)
• The biggest enemy of Great Work

Listen to my interview with Marc Mathieu

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