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Steve Shapiro, Goal Free Living

Einstein said, “If I had an hour to work out a problem, I would spend 59 minutes trying to figure out what was the actual problem and then one minute on the solution.” Steve Shapiro has applied this idea to his work with organizations because too many people are running around trying to solve the wrong problems.
Steve leads the innovation side of the consulting company Accenture. He is the author of  24/7 Innovation: A Blueprint for Surviving and Thriving in an Age of Change. His most recent book is Goal-Free Living: How to Have the Life You Want NOW! which was a huge success – a number one Amazon.com Business Motivation Bestseller featured in Oprah’s magazine, O.
We have a great conversation ranging from Formula 1 racing to visualizing yourself as Condoleezza Rice:

Learn more about Steve’s work at www.steveshapiro.com and check out his latest book at www.personalitypokerbook.com.

Listen to my interview with Steve Shapiro

  1. Steve Lundin, Fish!
  2. Gina Smith, iWoz
  3. Mark Thornton, Meditation in a New York Minute
  4. Roger von Oech, Creativity
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