Anders Dahlvig, The IKEA Edge

Today, as I sit on an IKEA chair at an IKEA desk, we’re talking to Anders Dahlvig, former CEO of IKEA. Anders is the author of  The IKEA Edge: Building Global Growth and Social Good at the World’s Most Iconic Home Store. Both in the book and on our call he shares  what makes IKEA so distinctive and powerful, from their business model to the company culture.

In this interview we chat about:

• How expectation has grown that a corporation not just be profitable but also contribute to society … and whether it’s possible to do both
• Ways that IKEA creates consistency across the company culture, from Sweden to Canada to China and beyond
• The 5 basic customer needs, which go way beyond just needing to buy a chair or a bed

You can find Anders book on Amazon and a bookstore near you.

Listen to my interview with Anders Dahlvig