Charles Duhigg, The Power of Habit

Here’s a statistic that will probably shock you: about 40% of everything you do is out of habit. So if you stop to think about it, almost half of your life is happening when you are largely unconscious working off neural patterns and instincts.  If this worries you, and it should, you will love my conversation with Charles Duhigg, author of a fantastic book, The Power of Habit.

Charles has an MBA from Harvard and works as reporter for The New York Times focusing on investigative business pieces. He’s written extensively about Apple and conditions in overseas factories. His book is one of the best business books I’ve read—it offers fascinating insights into the neuroscience of habit and how you can actually become more mindful. It also made me laugh out loud.

I’m thrilled to talk with Charles as we explore:

• Why the military is one of the biggest habit experiments in the world
• How toothpaste became a daily habit
• Building awareness of habits and how to change them
• What organizations can do to create habits around innovation

You can learn more about Charles on his website

Listen to my interview with Charles Duhigg