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Are you doing Great Work? Or merely Good Work?by Michael Bungay Stanier Great Work, Good Work and Bad Work DefinedYou may not know the name of Milton Glaser, but you probably know at least one of his works of art - the "I (heart) NY" logo. In his book, Art is Work, Glaser provides these provocative definitions of work:
I combine Glaser's second and third distinctions to have just three categories: Great Work, Good Work and Bad Work. (And by "Work", I'm talking all of "the stuff you do". It's not only about what you do in the office, but what you do 24/7. Work includes looking after your children, watching TV, preparing meals, exercise, being with friends, being by yourself, and so on). How do you know what's what? Here's my litmus test: Great WorkGreat Work brings with it both exhilaration and terror. You're delighted when someone asks you what you do, and they have trouble getting you to stop talking about it. When you are doing Great Work, you tap into reserves of courage and chutzpah to get done what needs to be done. You often have no idea how to do what needs to be done - and are only a little fazed by that, because you are certain that this is truly what needs to be done. Great Work is a place where impact and effect trumps over efficiency and process. It is often a place of waste, because creativity needs waste to thrive. It is a place of inspiration, where suddenly all your past makes sense ("A-ha! That's why I did that, learned that, experienced that"). Great Work is a place that honors your skills, your passion and your experience Great Work is also a difficult place to be. The temptation to "downgrade" to the comfort of Good Work is constant. Your "inner critic" is rampant, whispering "Who are you to try this? Who do you think you are to be this ambitious? Don't you know you're doomed to failure?" Great Work can also be elusive, because it can degrade in a moment to be simply Good Work. To do Great Work, you must be ever vigilant. Good WorkWith Good Work, there is no shame attached. You're doing work that uses your skills, it gets stuff done, it may well pay you a wage. Good Work is comfortable, because you know what you're doing. It is probably something of a routine or a habit. So it's not that you're having a bad time. It's just that when you're asked by strangers what you do, sometimes it feels like you're trying to convince yourself more than them that this is great. Good Work is often about "being efficient", without ever asking the difficult question "is this the right work to be efficient with?" (Peter Drucker says this: "Efficiency is doing things right; effectiveness is doing the right things"). In a year's time, you won't remember the Good Work you were doing a year ago. Bad WorkAnd as for Bad Work, the test is simple. It's when you have that sudden flash of realization and you ask yourself: Why exactly am I wasting my life with this? Take Action for Great WorkHere's a quick exercise. Draw a biggish circle on a piece of paper. Now, divide it into three segments that represent the proportion of each of these types of work in your life today. How much Great Work are you doing?More than 80%? Less than 20%? In my experience, many of us are doing a fair amount of Good Work - but very little Great Work. The goal is to remove Bad Work from our lives, and continually increase the amount of Great Work. What would you have to say "no" to, to double the amount of Great Work in your life? What would you have to say "yes" to, to halve the amount of Bad Work in your life? Resources for Great Work
PDF VersionDownload the PDF version of this article (331 KB) About Michael Bungay StanierMichael Bungay Stanier is a professional keynote speaker and author of the best selling coaching tool, Get Unstuck & Get Going ...on the stuff that matters, available at Get Unstuck and Get Going. A certified coach and Rhodes Scholar, he offers coach training programs and business coaching services to coaches, trainers, teams and organizations to help them get unstuck and get going on the stuff that matters. Sign up for Michael's free Outside the Lines ezine and check out his blog, Michael Bungay Stanier's Out of His Mind! Copyright 2005-06 Michael Bungay Stanier, Box of Crayons. Reprint permission available by request. Article must be complete and must include all contact information above. Apply to info@BoxOfCrayons.biz |
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