Meet the Faculty
Michael Bungay Stanier. I’ve been banging the drum of Great Work for about 5 years now. I first wrote Do More Great Work in 2010, and it’s now sold close to 100,000 copies around the world. In 2011, I partnered with Seth Godin to create the book End Malaria. It has 60 essays from thinkers and leaders on Great Work, is the unofficial text book of The Great Work MBA, and is a philanthropic project (all profits go to Malaria No More) that has raised close to $400,000.
Deepeners and Amplifiers
We have two Super Coaches who’ll be championing and deepening the learning. Kevin Eikenberry is the author of Remarkable Leadership and is well known for his expertise on leadership and his belief that people and organizations possess extraordinary potential. Chris Taylor is the CEO of Actionable Books, a company that helps organizations translate the wisdom of books into practical action.
Day 1: Ground Yourself
Chris’s company is Human Business Works, and each of those three words capture an essential part of the Brogan mix. His New York Times best-seller is Trust Agents, and his burgeoning media empire publishes books, ebooks and recently launched a digital magazine, Owner. His blog is rightly one of the top marketing and business blogs in the world, he rocks it out in his band D3ONE3, and was a contributor to End Malaria.
I initially wanted Nilofer to talk about the importance of movement – her TED talk about “sitting is the new smoking” was a sensation. But she came back with a counter-offer I couldn’t resist: How to Embrace Your Only-ness. Nilofer brings together big picture thinking with personal wisdom, all with total sass. She has just won the Thinkers50 “Future Thinkers Award.” Nilofer wrote The New How, is a corporate director and was a contributor to End Malaria.
Positive Psychology is rightly taking its place in the world of change: build on what works rather than obsessing about what’s broken is my one-sentence summary. I’m guessing that Tim, a fellow Aussie, knows more about what it takes to be happy at work than anyone on the planet. He’s got three degrees in psychology, is the Chief Happiness Officer of The Happiness Institute and is author of The Happiness Handbook.
Eileen is the CEO of The Resiliency Group, and has gone both wide (big conferences) and deep (long-term relationships with big organizations) to help them build resilience. How good is she? Her speaker peers awarded he the Legend of the Platform award. She is the author of The Resilient Spirit and was a contributor to End Malaria.
The Firestarter Sessions is an entirely appropriate title for Danielle’s book. She’s outspoken, she’s a spark, and she’s looking for fuses to light. She’s got a gift for provoking and for doing it in a way that got plenty of style and plenty of substance, as you’ll see in her other book The Desire Map and her forth-coming magazine DANIELLE. Danielle was a contributor to End Malaria.
Luciana Duarte and Carl Oxholm
Carl Oxholm is a Partner at PwC and has long been a champion for coaching and Great Work within the firm.
Luciana Duarte works at Apple where she helps manage their extraordinary talent.
Day 2: Influence Others
Sally’s background is the world of marketing and advertising, but her deep wisdom – based on research with more than 200,000 people – is captured by the title of her book: Fascinate. What’s powerful about her take on fascination is that it’s not about manipulating others, but about understanding which are your two key drivers (mine are Power and Rebellion) and how can you use them to your best advantage. Sally contributed to End Malaria.
It’s not an exaggeration to say Les’s work with the Box of Crayons team not only took us “to the next level” but also helped the VP of Everything Else – also, my wife – and me find a harmonious way to work together. His insights on the three crucial roles within teams? Priceless. There’s a reason he’s one of Inc. magazine’s most popular writers. He’s the author of Predictable Success and The Synergist and was a contributor to End Malaria.
Brenda is the creator and co-Director of the brilliant Pixar movie, Brave. But I went from “like” to “love” when I heard her fighting back against the “Disney-fication” of film’s heroine, Merida. Brenda was the first woman to direct an animation feature from a major studio in 1998 with The Prince of Egypt and she also worked on Chicken Run, an animation classic from the creators of Wallace & Grommit.
Scott reminds me of those surfers that always seem to be positioned “just so” to catch the best wave. He’s been thinking and innovating in the world of viral and authentic marketing for what feels like decades, and his willingness to call the BS and role model a human way of connecting is best summed up by his book (and philosophy and company name) Un-Marketing. His latest books is QR Codes Kill Kittens and he was a contributor to End Malaria.
Mark was the Orc General in the Lord of the Rings movies and the streaker in that famous Nike football ad. He’s also a close friend, co-conspirator, CEO of TruthPlane and the smartest person I know about influencing people. His books include Winning Body Language and Tame the Primitive Brain.
Alex Craddock and Melissa Daimler
Alex Craddock currently leads marketing in North America for VISA. Before that he has led marketing in the Asia Pacific and EMEA regions with Visa and Xerox.
Melissa Daimler leads learning and development at Twitter. Before that, she lead learning at Adobe and contributed to End Malaria.
Day 3: Draw on Your Purpose
Pam Slim has raving fans who follow her insights on the new world of work. Her first book, Escape from Cubicle Nation, has been a master plan for many. She’s got a new book on its way – Body of Work – which is going to be fantastic. But I had to say that because she’s got a red belt in Mixed Martial Arts, and I’m a little afraid of her. Pam was a contributor to End Malaria.
James was nominated by one of Box of Crayons’ readers as someone we needed on this faculty, and what a great call that was. He’s a key part of Purpose.com, an organization that’s focused on how to scale up movements. With deep roots in the worlds of business and social innovation, James is the person to talk to if you want to know about gathering supporters, followers and momentum.
Scott spent almost 10 years as a nightclub promoter in New York City before leaving to volunteer on a hospital ship off the coast of Liberia, West Africa as a photojournalist. Returning home to New York City two years later, he founded the non-profit organization charity: water in 2006. It not only does amazing work, charity: water attracts the support of people like Chris Guillebeau and Tim Ferris. Scott clearly knows how to bring key influencers onto your side.
Joan Garry is the former Executive Director of GLAAD, one of the great forces for gay rights in the United States. She later acted as the co-chair of Barack Obama’s LGBT Finance Committee during his 2008 presidential campaign. Her move from MTV and Showtime into the world of non-profits was sparked by none other than the boxing promoter Don King.
Jeff has long been one of the champions of conscious capitalism, and he brings to the movement his own focus as the CEO of Working for Good. One of his books is also called Working for Good, the other is It’s Just Good Business. Jeff’s point of view on the companies that are doing well and doing good is the best of any person I know.
Emily Moore and Lee Murphy
Emily Moore is the Managing Director, Water and Tailings Management, at Hatch Ltd, an international engineering company serving the mining, energy and infrastructure sectors. She manages a diverse team of over 200 specialists in Australia, South Africa, North and South Americas who support Hatch clients from conceptual studies through plant engineering, construction and commissioning.
Emily is a technology development specialist with over 20 years of experience in new product development and technology innovation management, and holds more than 20 US patents.
Lee Murphy, who is a Director of HR at Nokia, has worked and lived in multiple countries including Japan, Brasil, Australia and Finland covering Sales, Marketing R&D, manufacturing and country operations. He has a passion for all things sales/marketing and high performing teams. When it comes to real work, Lee spends his time on talent, coaching and engagement.
Lee’s quest for Great Work continues.
Roger Martin has recently moved on from his role as Dean of Rotman Business School, a jewel of the University of Toronto. But he’s far more than an administrator. He’s written a number of books that cover wide-ranging elements of what it takes to succeed in the world of work. My favourite had been The Design of Business, that is until his latest – Playing to Win – became my “top shelf” book on strategy. Thinkers50 has just named him #3 on their 2013 list. He was also a contributor to End Malaria.
If you’re in North America, you know that duct tape is one of the most versatile tools in the world. You can fix anything with duct tape. John is the founder of Duct Tape Marketing, and the author of The Referral Engine and The Commitment Engine. He’s one of the great thought leaders for small business which is why his blog was chosen as a Forbes favourite for marketing and small business and his podcast, a Top 10 marketing show on iTunes, was called a “must listen” by Fast Company magazine.
Jill Konrath is one of the truly refreshing voices in the world of sales. And if you’re wanting to do more Great Work, you need to get crazy-busy people on your side. She’s fully engaged with the challenges of selling in 2013 in a deeply practical way. I’ve got three books on my shelves about selling. Two of them – SNAP Selling and Selling to Big Companies – are by Jill.
Mitch is one of the great commentators on business in the digital age. As well as being President of the marketing company Twist Image, he writes one of the best blogs you can find, as well as the perennial best-selling books Six Pixels of Separation and most recently, Ctrl Alt Delete. Mitch was a contributor to End Malaria.
Beth was the first CMO at GE for more than 20 years when she was appointed in 2003. I first saw her in action at the 99U conference a few years ago, and she was an eloquent advocate for innovation and design. Before the CMO role she served as President of Integrated Media at NBC Universal where amongst other things she oversaw the formation of hulu.com, Peacock Equity, and ivillage.com.
Glynn Brasington and Roxanne Hill
Glynn Brasington has been with Pitney Bowes, a Fortune 500 company for over 30 years and is currently President of Pitney Bowes Japan.
Roxanne Hill is Manager of Instructional Design and Delivery at Constellation Brands, the company responsible for such brands as Iniskillin ice wines, Tsingtao and Corona and many more.
Day 5: Practice Deeply
I’m sure I owe Josh a debt with the whole idea of an alternative MBA. His book, The Personal MBA, is destined to be a classic and its ChangeThis manifesto has been downloaded more than a million times. His latest book, The First 20 Hours, takes our understanding of habit building to a new level. And he joins me as being able to play the ukulele a little, which makes him truly special.
I was really impressed by Peter’s latest book Little Bets, which shares wisdom from Silicon Valley and research from Stanford’s famous d.school about how small discoveries can lead to big breakthroughs. Then I found out he is founder of The BLK SHP Enterprises, Inc. (pronounced “black sheep”) with an innovation advisory services arm called BLK SHP Innovation – and I was sold.
Bill – Mr Simplicity – was one of the catalysts for me finding Great Work as my focus. His book The Simplicity Survival Handbook is a classic, and he’s been subversively helping people simplify and hack “business as usual” for more than a decade now. His latest book is Disrupt! Think Epic. Be Epic. and he was a contributor to End Malaria.
The fact that Eric’s part of my mastermind group and a friend and a coach to me is only part of the reason I invited him to be faculty. The real reason was that he’s built a bridge between the world of work and the world of mindfulness. He is the lineage holder in a 5,000 year old yoga tradition and his course The Meditation Habit is one of the reasons I actually sit on a cushion most days and meditate.
“Oh, I LOVE Brené” is the most common reaction I get when I casually name drop her, which I do as often as possible. She’s got two fabulous TED talks seen by a gajillion people, and her latest New York Times best-selling book Daring Greatly is a marvellous study as to why (and how) vulnerability is such an important part of being human. When not being a multi-media star, she is a research professor at the University of Houston Graduate College of Social Work.
Michael Leckie and Mary Ellen Roghan
Michael Leckie is the RVP of Executive Programs at Gartner, Inc. and is responsible for teams supporting Gartner’s CIO clients.
Mary Ellen Roghan is Program Manager-Coaching at GE Healthcare and a director of global leadership programs. She has managed multiple leadership programs for the Healthcare business.