Coaching for Great Work

Coaching is flourishing.

It’s lauded by the Harvard Business Review, mocked by Dilbert and used in one form or another by most of the top organizations around the world. In North America, corporate coaching is estimated to be a $1 billion industry.

… but coaching isn’t working.

Even as coaching goes mainstream and is embraced by organizations, executives and managers around the world, there are some disturbing trends. In fact, a 2007 UK survey suggested that less than 25% of managers felt that coaching was making any difference to their effectiveness and impact.

What’s going wrong?

As organizations try to scale coaching – and move beyond reliance on external executive coaches – they run into a number of challenges. Just some of these include:

  • Traditional coach training doesn’t seem to “stick” back in the day-to-day reality of work.
  • Coaching becomes an end in itself – and loses its connection to strategic objectives.
  • Executives, managers and leaders, even with the best of intentions, don’t have time: they’re too busy.

“This course is at the cutting edge of coaching methodology. Michael has simplified the complex aspects of coaching to provide tools that managers can use to stimulate development instantaneously.”

Mark Peters, Head of Training, Nestle Canada

Coaching for Great Work Coach Training Program

The Coaching for Great Work training program addresses these challenges directly. Some of what you’ll learn in this highly interactive workshop includes:

  • Why Great Work matters – for you, your team and your organization
  • Two reasons why external coaches can be poor role models for executives and managers
  • How to make coaching not just important – but urgent too
  • How to find time to coach – and how to coach in 10 minutes or less
  • The three key “coaching moments”, and what to do when you spot them
  • The two words that can help make a challenge come alive
  • The secret to doubling the likelihood you’ll do what you want to do.

Participants in the training program will also get the workbook and Coaching for Great Work coaching cards, convenient and practical learning tools they can draw upon after the coaching training program.

It’s more than just a regular coaching training program.

Many studies show that one reason why coaching training rarely sticks is the lack of post-program support. The Coaching for Great Work training program offers substantial post-program support, including:

“Michael hit just the right balance of stimulus, depth, practicality and entertainment! Already, many of the ideas are in the language across British Gas and we are starting to see some real results.”

Laura Walker, Head of Training, British Gas

Read more: How is this different from all the other coaching training workshops available? / Is this for your organization

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