Cheers,
Jeffrey

‘Fierce Love’ really does sum up and resonate for me how I approach my work and my life.

What’s particularly nice about it is that it betters the ‘tough love’ expression that is sometimes used closely with ‘being cruel to be kind.’

Fierce means to me challenging in a positive and pioneering way – in a way that is tenacious – persistent – being unsatisfied with any outcome that is short of creating great work (rather than just good work.)

Not so much not settling for second best as for being almost obsessed for finding true excellence – helping those be the very best one can be.

Fierce has a healthy sense of urgency about it too.

Great stuff.

One brief example. A guy comes into the store with a handful of money for me. He says it is half his lottery winnings and he is giving it to me because it will be good for his Karma. He then tells me how every time he sees me something really good happens to him, a promotion, his girlfriend says “yes”, a free cup of coffee, and so on and so forth. Well, the last time he saw me he won the lottery (chance, I assure you.) The point is when he sees me I give him something intangible “love” (I give it to everyone) he takes it and spreads it in his life, other people see it in him and he gets the reward, and so on.