Box of Crayons
End Malaria

Thank You For Helping Us

Thank you for your support of End Malaria. This book will save lives, and your support in getting the word out to the world is very much appreciated.

September 7th is the big big push, and whatever you can do to wave the flag on that day would be brilliant. (We’re keeping things quiet until then.) Of course, any mention after the 7th is great too.

On this page you’ll find content you can use/tweak/ignore entirely to craft whatever messages you’ll be sending.

Warmly

Michael

Michael Bungay Stanier
Editor, End Malaria

What you will find here

Take what’s useful & ignore the rest:

Six ways you can help spread the word

  1. Send out a dedicated email blast to your list
  2. Write a note to five key influencers you know and ask them to help spread the word. Write to people who might buy the book in bulk.
  3. Write a blog post
  4. Tweet up a storm. Your stuff. RT other contributors and #endmalariaday tweets
  5. Write a review on Amazon. (If you’re a contributor, perhaps explain why you’re happy to be part of the project.)
  6. “Like” the Facebook page

Our suggested angle to take

Here’s how Seth Godin put it to me:

The blog connected with endmalariaday has more content than anyone could ever ever want. And that’s a bit of a problem, because more content is not going to help us sell more books, because it solves the problem “what’s in this book” rather than creating a problem “I wonder what’s in this book.”

I think what we need the authors to do is create a different problem: “You’re a good person and good people are buying this book”. There’s no shortage of stuff to read (with or without our book) but there is a shortage of easy and cheap ways to demonstrate your goodness, to be part of this tribe, to participate in a meaningful, efficient way that one can be proud of.

The big win, then, is for authors to be relentless in pushing this obligation/opportunity. “Here’s the book, take my word for it, it’s fabulous, and it’s important. It has content that will stick with you at the same time it has a benefit that you’ll remember for a long time. Buy a book, save someone’s life. How often do you get to do that?”

I fear that if we try to sell this merely as a book worth reading, we will not move enough fingers to click.

Bullet point summary of the project

Contributors to End Malaria

62 smart, provocative and generous people have written pieces of End Malaria.

Download the full list of contributors.

Where to buy the book

End Malaria is only available on the web through Amazon – it’s part of what makes the publisher (The Domino Project) unique, and it is the fundamental reason we can generate so much money for Malaria No More.

Here are the URLs for End Malaria Day:

Here are Amazon links:

How the money raised will be used

Here’s the language we’ve agreed with Malaria No More:

$20 sends a mosquito net to a family in need and supports life-saving work in the fight against malaria.

Front and back cover

End Malaria Covers

Download book covers (high-res, PNG)

Banners and logos

Here are a range of banners and logos you can use. Download them here.

Book trailer

Here’s the link to the YouTube trailer:
http://www.youtube.com/watch?v=o73udN_Y3Z0

And here’s the video:

Press release

Download a PDF press release.

Podcast/webinar details

The webinar – over five hours of contributors sharing wisdom and insight – will go live on Wednesday afternoon (the 7th).

The plan is to release it as a “you’ve made this an amazing success, here’s a thank you” bonus in the afternoon. Seth will take the lead, and we can pile on in after him.

The site link is: http://endmalariaday.com/webinar/

(This won’t be explicit on the site – people will find out about the webinar only through our promotion of the link.)

Useful copy for blogs, Facebook, emails, etc

Here are some useful phrases you might like to use or tweak for your own writing.

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This is the ‘about’ page on the website: http://endmalariaday.com/about/

It isn’t very often that a book has the power to save a life. Yes, good books can improve lives, shape lives, even change lives. But when was the last time a book literally helped save a life? If you’re reading this page, the answer is right now.

The Domino Project in conjunction with Box of Crayons is working with Malaria No More to help end malaria.

We’re doing this by giving $20 from the purchase of each copy of End Malaria to Malaria No More to send a mosquito net to a family in need and to support life-saving work in the fight against malaria.

In addition to saving lives, buying this book means you can enjoy essays by 62 of America’s favorite business authors, including Tom Peters, Nicholas Carr, Pam Slim, and Sir Ken Robinson. Organized into three main sections – Focus, Courage, and Resilience – all essays in End Malaria share a desire to inspire readers to look within themselves for solutions to their everyday dilemmas and for motivation to realize their desires.
At its core, End Malaria is about doing great work, and at The Domino Project we believe there’s no better work than saving a life. Please share this book with your friends, family, and coworkers, and encourage them to join us on our quest.

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It isn’t very often that a book has the power to save a life. Yes, good books can improve lives, shape lives, even change lives. But when was the last time a book literally helped save a life?

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Without doubt this is a useful book, full of insight, strategies and tips. But that’s not the point so much. That’s not why you’d buy it. The reason you’d by this book is because it does what it says on the title: End Malaria. You get to save a life when you buy this book.

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The magic of the book is this: $20 from every sale will go to Malaria No More to buy mosquito nets for Africa. That’s 100% of the Kindle sale, and most of the hard copy price ($25).

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Tweet hashtag

The hashtag is: #EndMalariaDay

The hashtag + link is: #EndMalariaDay http://bit.ly/endmalariaday

Tweets about the book

You’re free to craft your own, of course. Here are some easy starters, should they be useful.

Tweets from contributors

These tweets are taken from the contributors’ essays in the book.

Facebook page

http://www.facebook.com/endmalariaday

Photo of Michael Bungay Stanier

I suspect it’s unlikely, but should you want a photo of me anywhere, here are a couple to choose from: Print resolution (22MB) / Web resolution (< 1MB)

Q&A

Do I send them to Amazon or to www.EndMalariaDay.com?

If you are based in the US, we’d prefer you to send them to www.EndMalariaDay.com.

If you’re based elsewhere, it’s probably easiest to send them to your local Amazon store.

What’s The Domino Project? And what does it mean “powered by Amazon”?

The Domino Project is a new publishing company, led by Seth Godin. It is breaking new ground in the publishing world by working with Amazon on the production of its books and primarily selling through Amazon sites. It publishes both Kindle and “hard copy” versions of its books.

Other titles it has published include Poke the Box (Seth Godin), Do the Work (Steven Pressfield) and Read This Before Your Next Meeting (Al Pittampalli). Since publishing its first book early this year, The Domino Project already distributed more than 500,000 copies worldwide.