|
Thank you for jumping on board.
It's a delight for me to be connected with
you and this growing community around the
world. If you missed the first Outside the
Lines, you can read it at: www.yourwebperson.com/boc/otl1.html
And
of course, feel free to forward this newsletter
(in its entirety please) to anyone else
you think might be interested. As a thank
you, I'll donate 10 cents for every subscriber
to Nature Conservancy Canada.
Michael Bungay Stanier
Principal, Box of Crayons

Brand new
What do you stand for? And who cares? What
are the secrets to a great brand for you and
your business? Learn about the "Brand
Onion" and the three mistakes people
make with branding in my recently published
article in Choice magazine. You can download
it free here.
I'll be presenting a workshop on branding
- The Branding Point. The Fusion of Passion
(Yours) and Desire (Theirs) - with Rosemary
Davies-Janes at the ICF International Conference
in Quebec City, November 4 - 6. I'd love to
see you there! Information about the ICF Conference
is at www.coachfederation.org.
Subscribe to Choice at www.choice-online.com

Once upon a time
Stories play a big part in my life. My Dad
used to create a magical bedtime with stirring
tales of Sir Michael (that would be me),
Sir Nigel and Sir Angus (my two brothers).
My Scottish grandmother was a published
author who wrote novels and poems. And I'm
married to a Maritimer who has stories in
her blood. At one time Marcella was Ms Storytime
at a library, and of late she has worked
as a bookseller in a Toronto bookstore.
The truth is, we're all actors in our own
and others' stories. (Ashleigh Brilliant
once said "My life has a superb cast,
but I can't figure out the plot.")
Understanding how stories work can be a
powerful way with which to get a new perspective
on the stuff happening in your own life.
Reframing a situation as a story - seeing
key dynamics and understanding who are the
major and minor characters - can be revealing.
Here's a very quick guide to how stories
work.
Elements of a story
Stories can be broken into three elements:
- Once
upon a time... (the introduction.
Here's where you create the setting
and meet many of the characters)
- Suddenly...
(a crisis! Something's gone wrong
and needs to be resolved)
- Luckily...
(the hero solves the crisis and
moves on)
|
Characters in stories are often archetypal.
Here are some of those archetypes (with
examples from the book/movie blockbuster
Lord of the Rings):
- The
hero (e.g., Frodo)
- The
villain (e.g., Sauron)
- The
mentor (e.g., Gandalf)
- The
loyal companion (e.g., Sam)
- The
shadow (the dark side) (e.g., Gollum)
|
What's your story?
With those storytelling basics established,
think now of a challenge you're facing:
- What's
the story here?
- Where
are you in the action? (The start?
The crisis? The ending?)
- Who
are the key players? (Who's the
hero? The villain? The trickster?
The shadow?)
- What
does a happy ending look like? An
unhappy ending?
|
And now let's play with things:
- What
would you need to do to be more
heroic?
- What
if you were the villain - what difference
would that make?
- Imagine
the best possible ending - what
would have to happen to make it
so?
|
These
questions may have created some other possibilities
as to how you'll deal with this challenge.
Here's where I'd like you to look: what
do you have to do to give your story a different
ending?
(If you'd like to know more, send an email
to storiesboxofcrayons@yourwebperson.com
and I'll send you a reference guide of books
and websites where you can learn more about
stories, archetypes and storytelling).
"The universe is made of stories, not
atoms." Muriel Rukeyser, poet.

Coaching is dead!
Are
you a coach struggling to build your practice?
Do you feel like you're fishing in the same
river as all the other coaches?
One reason may be that you're using an outdated
business model. (Do you even know what model
you're using?) The right model can open
up new ways of working with new people -
and revitalise your business.
I'll be running an all-but-free workshop
for the GTA chapter of the ICF on July
9th at 6.30pm. It's entitled Coaching
is Dead! Long live Coaching! In it I'll
share three of the most powerful business
models from the corporate world - and show
how you can use them to reinvent your business.
This workshop combines some great business
theory with lots of hands-on practical work.
It will be useful for coaches and anyone
else who runs a small business. There's
more information at www.gtacoaches.com/eventscalendar.asp

Flame-throwers
Part of the work I do is to facilitate teams
to be more effective and have more fun.
One of my goals is to always run an outstanding
meeting. Too many of us have wasted hours
and days in interminable and awful meetings.
Part of the art of structuring the meeting
lies in creating the appropriate spaces
for when people should and should not talk.
(Many meetings are terrible because, to
paraphrase Winston Churchill, there are
too few speaking too much to too many).
Which is why this possible tactic mentioned
by scriptwriter scriptwriter Bruce Feirstein
makes me laugh: "Never settle with
words what you can accomplish with a flame-thrower."
When you think about a situation in which
you're feeling stuck, what could you accomplish
if you used a flame-thrower? And knowing
that, what will you do differently now?

Michael Bungay Stanier is a certified coach,
consultant, trainer and speaker. He works
with people, teams and organizations to
have more impact and have more fun. You
can find out all about it at www.boxofcrayons.biz
or you can just contact him directly at
Michael@BoxOfCrayons.biz
or +1 (416) 532-1322.

Outside the Lines is distributed on the
2nd Thursday of every month. Subscribe at
www.boxofcrayons.biz.
Your contact information is never traded,
never rented, never sold. All writing (c)
Box of Crayons 2004. Box of Crayons is a
registered trading name of Maida CC Inc.
|