Professor Isaac Getz is the professor of Idea, Initiative and Innovation Management at the EACP Europe Business School and author of a new book that gets right to the very heart of what it takes to do Great Work in an organization: Freedom Inc.

It’s a terrific book and follows on nicely from the previous interview with Bob Cialdini. The book tells the stories of organizations that are approaching work by thinking about how to work differently and succeeding because of this approach. The subtitle says it all: Free Your Employees and Let Them Lead Your Business to High Productivity, Profits and Growth. Isaac incorporates his own background of innovation but looks at a bigger picture of how work is evolving, and that’s what we talk about in this interview. We discuss:

• How the style of “liberating leaders” is the starting point for any Freedom Inc.
• The importance of people feeling intrinsically equal – and what that actually means
• The impact of a lessening of control from the top – and the impact that has on agility and ability to serve your customers

You can learn more about Professor Isaac Getz and his book at freedomincbook.com.

Listen to my interview with Professor Getz

I’m totally thrilled to have my manifesto published by the ChangeThis team. They do an awesomely good job at producing powerful content, and it’s been a long time dream of mine to have something published by them.

In my manifesto, I offer up 7 counter-intuitive ways to stop the busywork.

Download the manifesto here: http://changethis.com/manifesto/show/68.03.GreatWork

I’m in good company this month – The ReWork manifesto by Jason Fried is fantastic, and in fact I interviewed him today in preparation for his book of the same name coming out next week. Watch for that interview soon as part of the Great Work Interview series.

Bob Cialdini is not just a man of influence, he is THE man of influence. His first book, Influence: The Psychology of Persuasion, is a classic and is destined to remain a perpetual bestseller. And here’s why. As our world gets increasingly networked and matrixed, traditional lines of control and power are loosening and vanishing. Soon, influence is all you’ll have to get things done.

So it pays to understand how it works. And this interview will help. Amongst other things, Bob and I talk about:

• How a study in self-defence planted the seeds for his own Great Work
• What he learned by putting his principles of persuasion into action and giving them a ‘real world’ test.
• The least used of the six core ways to influence people – and how you can use this on everything from menus to career progression.

Bob is Professor Emeritus of Psychology and Marketing at Arizona State University. You can learn more about him and his company Influence at Work at www.InfluenceAtWork.com

Listen to my interview with Robert Cialdini

1. Take the project that you’re working on right now.

2. Watch the video

3. Add a dash of zest, brilliance, risk, imagination, colour, whimsy, joy – your pick.

“I feel a very unusual sensation. If it is not indigestion, I think it must be gratitude.”
~ Benjamin Disraeli

Gosh what a week it’s been. We’ve been working very hard to have the world notice Do More Great Work and I think we’ve had some small success with it. Hurrah!

And that’s in no small part due to the support we got from friends and colleagues, for which I’m most grateful. Or I have indigestion. But I think it’s gratitude.

With a sudden flash of understanding why they start playing music at the Oscars when thank you speeches go on too long, here’s an incomplete list of people who’ve helped along the way

Six lovely people who wrote origianl pieces for the book and helped promote it too: Seth Godin, Chris Guillebeau, Michael Port, Tim Hurson, Leo Babauta, Penelope Trunk and Dave and Wendy Ulrich.

Pam Slim and Jonathan Fields, who did video interviews with me which were awesome and Dan Schwabel who did an email interview with me.

Suzi Pomerantz, Tom Heck and Leo Babauta who hosted guest blog posts.

Andrea Lee, Jen Louden, Mark Silver, Coco Fossland, Viki Winterton, Michael Neill, Peggy McColl, Laura Berman Fortgang, Jamie Broughton, Sabrina Hasham, Michel Neray, Gail Goodwin, Kim George, Ernest Oriente and Chris Guillebeau who went as far as to put out a special note to their peeps about the book.

Michael Lee Stallard who went DMGW crazy (in a good way) and posted some lovely reviews.

Kind people who blogged, mentioned and reviewed such as Jason, Todd, Matthew, Jeanne, Liz, Laurie, Jeffrey, Patri, Dariane, KP, Denny, Suzi, Paul, @greatworkbooks and even one of my heroes Steven Pressfield.

A band of awesome Twitter-ites: @danielpink, @nancyduarte, @gtdguy, @rogervonoech, @missrogue, @ritahcrowe, @markdowds, @lifecoachmary, @charliegilkey, @marketingprofs, @kckatalyst, @chrisguillebeau, @michaelport, @matthewmay, @mollygordon, @JenLouden, @MarkHeartOfBiz, @unmarketing, @outboundliz, @krishnade, @pamslim, @jonathanfields, @reachbranding, @DrJohnMcGinn, @onboardingcoach, @shaboom, @milanaleshinsky, @sarahrobinson, @toddkashdan, @kevineikenberry, @truthplane, @remarkablogger @tracifenton, @reese, @chrisferdinandi, @inspiremetoday … and heck, I know I’ve forgotten more people than I’ve remembered. (And if you’re a twitter-ite too, DEFINITELY #FF these folk.)

And the many many MANY of you who bought the book.

You can see that getting a book noticed is the work of a crowd, not a single person and not a stroke of good luck. I’m very appreciative of what’s been done to help me and get the word out. Thank you.