Tag Archives: Branding
Michel Neray, Essential Message
What is your competitive advantage? How do you differentiate yourself? If you don’t know, you need to talk to Michel Neray, who is the “Chief Differentiation Officer” of Essential Message, a marketing company that helps people figure out their essential … Continue reading
Marc Mathieu, Former Senior VP of Global Brands at Coca Cola
Today we’re rolling out the red carpet for the man in charge of Coca Cola’s brand. Until recently, Marc Mathieu was the Senior Vice President of Global Brands for the Coca Cola Company, where he worked for 12 years. During … Continue reading
Al Ries, Branding
Do you want to create a leading brand? Then Al Ries is your man. Al Ries is the legendary marketing strategist who co-authored a series of articles declaring the arrival of the Positioning Era in 1972. Positioning is about how … Continue reading
Seth Goldman, Honest Tea
Honest Tea is not your typical beverage company. Yes, they’re the biggest seller of organic tea drinks in the US. But more interesting for me is how they got there. This is one of those “blue ocean” stories where the … Continue reading
