I’ve just had an article published in TrainingZone.co.uk about three (not-what-you-were-expecting) truths about coaching in organizations.
It’s a dilemma. We all know coaching can be a useful intervention in organizational life, for the sake of both the individual and the company. It’s one of the best ways to help Great Work flourish.
But for the most part, coaching isn’t having the impact it should.
So what’s going wrong? And what can you do about it?
Here is the first of the three counter-intuitive insights I offer in the article:
1 Don’t create a coaching culture
‘We’re going to create a coaching culture’ is a commonly proclaimed goal, with some leader filled with visions of coaching reinventing life and work in that organisation.
But coaching alone is not always able to miraculously drive change, improve performance, increase happiness, make money and lift the level of engagement in an organisation. Coaching is a powerful tactic that is best used to support and achieve a specific business objective.
The focus on a ‘coaching culture’ runs the danger of confusing the means for the end, and it is a lack of context – why exactly do I need to use coaching? – that can undermine any attempts to get managers coaching. Commitment and engagement with coaching works best when there are two levels of context.
The first is the business context, and we’ve found that enhancing coaching skills works best when it’s serving a specific business purpose – for instance, building team resilience before a corporate re-branding and re-organisation, increasing key customer retention or reducing the churn of front-line sales staff.
The second is a personal context, or more bluntly: how will this help me and my work? Getting managers to see how coaching can be not just another thing to add to the to-do list, but rather a way of actually reducing their own workload while increasing the focus on their own ‘great work’ builds the likelihood of it being a tool that’s used. Context allows managers to see coaching as a support and a solution – and not just the latest HR trend.
You can read the full article here – and please feel free to comment on their site or on this.