Tag Archives: marketing
Brian Pearson, Powerful Customer Relationships
Brian Pearson is president and CEO of Loyalty One, a global provider of customer insight and strategy, loyalty and marketing programs. Brian has also written The Loyalty Leap: Turning Customer Information into Customer Intimacy. He’s been with Loyalty One for 20 years … Continue reading
Jill Konrath, SNAP Selling
If you want to do Great Work, you need to be able to enroll people, get them on your side and sell yourself. So whether you explicitly sell to people or are just trying to make stuff happen within your … Continue reading
John Jantsch, The Referral Engine
I can’t stop gushing about the work of John Jantsch. Anyone in the world of marketing and business should get to know him and see why Seth Godin calls him the Peter Drucker of small business marketing tactics. He’s the … Continue reading
Michel Neray, Essential Message
What is your competitive advantage? How do you differentiate yourself? If you don’t know, you need to talk to Michel Neray, who is the “Chief Differentiation Officer” of Essential Message, a marketing company that helps people figure out their essential … Continue reading
Alexandra Levit, They Don’t Teach Corporate in College
My guest today is one of these young, funky people that makes me suddenly feel like an old man. Alexandra is a spokesperson for the new generation of workers, helping millennials to navigate the shift from being a student to … Continue reading
Michael Port, Book Yourself Solid
Michael Port’s an interesting guy. His big splash was with his first book, Book Yourself Solid, and as you’d guess it’s about how to build a solid, profitable client base (especially if you’re a small, service-based company). But it’s not … Continue reading
Valeria Maltoni, Conversation Agent
Valeria Maltoni, the “Conversation Agent,” is one of the leading bloggers in the field of marketing. Valeria’s passion is around finding great people, building community, and building conversations between marketer and customer. Valeria describes herself as an endlessly curious, non-conformist … Continue reading
Donna Wells, Mindflash Online Training
I met Donna Wells at the TED conference this year. I was part of a large group heading out for an evening meal, and happened to sit next to Donna on the bus. We got to talking – one of … Continue reading
Mark Pearson, Pear Press
Today I’m talking to Mark Pearson, publisher and president of Pear Press. I came across Mark Pearson because I was interested in a book he published by John Medina, a N Y Times bestseller, Brain Rules: 12 Principles for Surviving … Continue reading
