Tag Archives: marketing
Mark Pearson, Pear Press
Today I’m talking to Mark Pearson, publisher and president of Pear Press. I came across Mark Pearson because I was interested in a book he published by John Medina, a N Y Times bestseller, Brain Rules: 12 Principles for Surviving … Continue reading
Al Ries, Branding
Do you want to create a leading brand? Then Al Ries is your man. Al Ries is the legendary marketing strategist who co-authored a series of articles declaring the arrival of the Positioning Era in 1972. Positioning is about how … Continue reading
John Jantsch, Duct Tape Marketing
If you’re a small business owner, I hope to heck that you’ve heard of John Jantsch, the man behind Duct Tape Marketing. With Duct Tape Marketing, John Jantsch has created a system for marketing your small business, so you can … Continue reading
Raj Sisodia, Conscious Capitalism
Firms of Endearment. Surely one of the best business book titles ever, don’t you think? Knowing my passion for Great Work and for a great pun, it was kismet that I was able to talk to Professor Raj Sisodia, Professor … Continue reading
Robert Cialdini, Influence at Work
Bob Cialdini is not just a man of influence, he is THE man of influence. His first book, Influence: The Psychology of Persuasion, is a classic and is destined to remain a perpetual bestseller. And here’s why. As our world … Continue reading
